Sports + Lifestyle Campaign
Alo Yoga — "You Never Clock Out" Campaign
Client / Course
Spec Project
Date
2026
Skills
Brand StrategyContent StrategyAthlete Marketing
Overview
"You Never Clock Out" was a spec concept built around the idea that being an athlete does not stop when practice ends. Drawing from my experience in college athletics, I wanted to explore how Alo could connect more naturally with competitive female athletes by showing recovery, class, meals, and everyday routines outside practice.
To keep the idea personal and immediate, I imagined casual iPhone-style creative in campus settings rather than polished studio scenes. The "Locker Room to Life" activation carried the concept from practice into the rest of an athlete's day.