Selected Work
Selected Work
Campaign, media, and brand strategy work across sports, beauty, health tech, and consumer brands. Each project shows the research, thinking, and execution behind the final idea.
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Integrated Campaign Strategy
20254Real Energy Drink
A team spec project for 4Real Energy Drink's "Let's Be Real" integrated communications concept, aimed at young professionals seeking energy without extreme-sports or fitness-heavy positioning.
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Sports + Lifestyle Campaign
2026Alo Yoga — "You Never Clock Out"
A spec campaign for Alo Yoga about the parts of an athlete's day that happen beyond practice, with a focus on competitive female athletes.
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Beauty Brand Strategy
2025KNC Beauty
A course project exploring how KNC Beauty could better connect with Gen Z through digital content.