Integrated Campaign Strategy
4Real Energy Drink — "Let's Be Real"
Client / Course
Team Spec Project
Date
2025
Skills
Audience ResearchMedia PlanningCampaign Strategy
Overview
4Real was a concept energy drink our team developed for an integrated communications project. We focused on young professionals who wanted energy without the extreme sports or fitness-heavy positioning common in the category. Our "Let's Be Real" campaign concept was about fitting into their everyday lives.
My role
I worked across campaign strategy, audience research, media planning, and channel recommendations as part of the team project.
Where the campaign could appear
Our plan included paid social, podcast and app placements, branded fridges in offices and gyms, and partnerships. This was a spec proposal; the campaign did not run.